Union Government launches Lucky Grahak Yojana & Digi Dhan Vyapar Yojana

 The Union Government has launched Lucky Grahak Yojana to encourage consumers and Digi Dhan Vyapar Yojana to encourage merchants for transition to digital payments. These award based schemes were launched by the NITI (National Institution for Transforming India) Aayog, government’s policy think-tank.


Lucky Grahak Yojana
Under it, consumers making payment through digital mode will get chance to win minimum Rs 1000 each every day or Rs 1 lakh per week. 15,000 winners will get cashback prizes of Rs 1000 each every day starting on 25 December 2016 (Christmas) and ending on 14 April 2017 (Babasaheb Ambedkar Jayanthi). In addition, there will be weekly awards worth Rs 1 lakh, Rs 10,000 and Rs 5,000 for 7000 people.

Digi Dhan Vyapar Yojana
This scheme is for the merchants across the country. Mandatory for merchants to have POS (Point of Sale) machines for undertaking cashless transactions. Under it, merchants doing business using POS are eligible to win Rs.50000 per week from 25 December 2016 to 14 April 2017. 3 Mega Prizes for merchants will be of Rs 50 lakhs, 25 lakh, 12 lakh for digital transactions between 8 November 2016 to 13 April 2017. It will be announced on 14 April 2017.

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