Marketing Notes Part- I

Marketing definition-
According to American Marketing Association (1948) - "Marketing is the performance of business activities directed toward, and incident to, the flow of goods and services from producer to consumer or user."
AMA (1960) - "Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user."
 According to Kotler (2000) - "A societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others."

Marketing Quiz For SBI

Q.1. Market expansion means-
(1) Hiring more staff
(2) Buying more products
(3) firing more staff
(4) Buying more companies
(5) None of these

Q.2. Effective marketing helps in-
(1) Developing new products
(2) Creating a competitive environment
(3) Building demand for product
(4) All of these
(5) None of these

Marketing Questions For SBI Clerk

1. Process of dividing the total market into smaller groups having homogeneity is called – Segmentation

2. Primary data is generally collected through – Survey